Shinola Great Americans Series Limited-Edition Burton Watch Caseback Design

PJ Chen CAD designed the 3D sculptural caseback for Shinola's Great Americans Series Limited-Edition Burton Watch, translating a snowboarding photograph of Jack Burton into a dimensional relief sculpture. The piece was sculpted in ZBrush to capture the organic detail and motion of the original photo, then rebuilt in Rhino 3D for precise, production-ready geometry ready for manufacturing.

This project shows a cross-software CAD workflow in practice: ZBrush for expressive, organic sculpting, and Rhino 3D for the precision and control needed in production-ready product design.


Photo and video credit: Shinola

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Shinola Great American Series Limited-Edition Alan Bean Watch Caseback Design Project The project w